Subscribe
Hellobeautiful Featured Video
CLOSE

Rapper G-Eazy is the latest celebrity to end his partnership with H&M. He had a clothing line with the company that was about to be released on March 1. “Over the past months I was genuinely excited about launching my upcoming line and collaboration with H&M,” the rapper wrote. “Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end.”

The clothing brand continues to receive backlash over the controversial photo that was posted on their website recently, of a young black boy wearing a hoodie sweatshirt that read, “Coolest Monkey In The Jungle.” After ending his partnership with H&M, G-Eazy decided to put a twist to the “disturbing” image with a more positive message and shared it on his Instagram page.

https://www.instagram.com/p/Bdvyi6nnZZD/?taken-by=g_eazy

The rapper followed suit one day after The Weeknd ended his relationship with the company due to the racially offensive photo.

DON’T MISS:

H&M Offers Apology After Using Black Boy To Model ‘Coolest Monkey In The Jungle’ Sweatshirt

King Of The World! Black People Turn Deplorable H&M Ad Into Beautiful Art

H&M Apologizes For Implying White Models Convey A More ‘Positive Image’

Black Girl Magic: 15 T-Shirts That Celebrate Womanhood
0 photos

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.