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Need a break from all the bad news happening in the world? No worries: We have the perfect distraction.

Enter: Beard Game Matters.

The relatively new Facebook group was started by Mike McMillan to create a space where other bearded men could collaborate and learn about his beard care products. To no one’s surprise the group, which boasts 82K members, has recently gone viral. And for good reason—it’s absolute chocolatey goodness!

GET IT ZADDY!!!!

And Black women are totally here for it all!

https://twitter.com/MsStone37/status/911393880679092224

https://twitter.com/YupIsuredid/status/911247727383760899

Go ahead and take a look: You can thank us later!

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.