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#chocolatechallenge ??? Just "No!"🙈🙉🙊

A post shared by Lurie_Makeup (@lurie_makeup) on

Today in peak caucasity, White beauty blogger Vika Shapel created the “Chocolate Challenge” because wypipo be wypipo’ing.

The blackface connoisseur announced to her followers that she would create a new challenge to “transform into deep chocolate skin tones from our pasty pale.”

The expected backlash moved through the Internets with a quickness, with Black Twitter side-eyeing the hell out of this dumb a** idea.

“I simply wanted to see how I looked in a deeper skin tone,” Shapel told Yahoo Beauty.

“I wasn’t aware of the whole black-face concept before people began commenting it on the photo. I would like to apologize to people that were hurt or offended by my post, and it won’t happen again.”

**Insert collective Black eye roll**

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