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Does it really matter that former Black cast members from The Apprentice reality TV show held a press conference last week to collectively call Donald Trump’s presidential campaign racist?

I don’t think so.

While I commend the former Apprentice stars for speaking their mind and sharing their thoughts about the Trump campaign’s bigotry, I wasn’t clear about their end game. Were they hoping to derail Trump’s campaign?

One of the cast members, Season One runner-up Kwame Jackson, said Trump does not have the right “temperament” to be president and said Trump appeals to the “to the lowest common denominator of fear, racism and divisiveness in our populace.”

“Let us choose Kennedy over Kardashianism,” Jackson said.

Season 4 winner Randal Pinkett said Trump’s campaign is all about hatred.

“We acknowledge Donald’s success as a businessman, and genuinely appreciate the opportunity The Apprentice afforded all of us,” Pinkett said in a statement. “We, however, strongly condemn Donald’s campaign of sexism, xenophobia, racism, violence and hate.”

The Black cast members make a strong case for the Trump campaign’s racial divisiveness. That is clear. But most Black folks aren’t voting for Trump anyway. The Trump loyalists who are already supporting Trump are not going to be persuaded to dump Trump because several Black former Apprentice stars blasted the Republican presidential frontrunner.

Meanwhile, Trump met Monday with a diverse group of Americans, the National Diversity Coalition for Trump, which included African-Americans, Muslims, Latinos, and Asians.

Omarosa Manigault, vice-chair of the coalition and the most visible Black former member of The Apprentice, said Monday on MSNBC that more than 600 people of color showed up to support Trump.

Should We Pay Any Attention To ‘Apprentice’ Contestants Coming Out Against Trump? was originally published on blackamericaweb.com

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